Recently in Doncaster, Uk it was announced the spice sensation Mel B would be lending her power in a partnership with leading video game accessory manufacturer BLAZE. They were excited to announce their partnership with the manufacturer. Here is what Jason Cooper, Chairman of blaze Europe had to say “We are delighted to be working with Mel B and Fitness First. We believe these are the perfect brands for our fitness range”. This is only in the UK at the moment but, hopefully we can get this over to the US. Look after the break for pics, and the press release.
If you’re on the fence about Mel b check out our review by Kimberly Colston.
BLAZE teamed up with Fitness First and Mel B to bring a range of Nintendo Wii Fit accessories to the Nintendo Wii for use with Nintendo Wii Fitness games – the range continues to exceed expectations!
Doncaster, UK – 04/03/2010 –
Leading video game accessory manufacturer BLAZE are delighted to announce the continued success of the Fitness First Nintendo Wii accessory range. The endorsement of global superstar, Mel B, for the Fitness First licensed health and exercise range for the Nintendo Wii, has ensured the range has continued to perform well.
The range of Nintendo Wii accessories for Wii games includes a Wii balance board (also known as Wii fitness board) protective silicon skin, Nintendo Wii fitness kit, Nintendo Wii dumbbells, Nintendo Wii workout mat and Nintendo Wii wrist (or ankle) weights. The range is compatible with the Nintendo Wii console and the standard Wii remote. It is compatible with Wii Fit and all other Nintendo Wii fitness games.
Synonymous with exercise, fitness and well being, Mel B teamed up with BLAZE and Fitness First to bring a whole new, innovative range of Wii based fitness products to take interactive gaming and fitness to a new level. The Wii range is both unique and extensive and the overwhelming response from gamers and fitness enthusiasts has been testament to this.
Mel B started her relationship with Fitness First in 2009, where she became the face of National Fitness Week. Mel is fast becoming well known for her enviable figure and keen interest in fitness, following the success of her workout DVD ‘Totally Fit’. Mel B was also the face of International Fitness Week for 2010.
Jason Cooper, Chairman of Blaze Europe Ltd commented:
“We are delighted to be working with Mel B and Fitness First. We believe these are the perfect brands for our fitness range”
David Langridge, head of group marketing at Fitness First:-
“The group is on mission to make the world a fitter place, so products which enhance our core business fit into this perfectly.’’
The BLAZE Fitness First Mel B endorsed Wii accessory range is back in stock NOW!
Don’t Just Be Fit, Be Gamer Fit