Crystal Dynamics Suppports Movember For Men’s Health Initiative
by Gregory Laporte Editor Vice President on November 2, 2011 at 05:33 PM EDT

Crystal Dynamics, a Square Enix studio, announces today its support of Movember, the global charity event that raises awareness and funds for cancers affecting men.

Movember, the month formerly known as November, encourages participants to register at Movember.com and start Movember 1st clean shaven. Men grow and women support a mustache for 30 days, raising awareness and funds for men’s health. These whiskered warriors act as walking billboards; each moustache sparking conversations about men’s health issues that usually take to the back burner. To date, over 1.1 million participants have supported the Movember movement, raising $174 million worldwide.

Ready to answer charity’s call, Crystal Dynamics is embracing this year’s theme – “The Country Gentlemen” – on a number of fronts. The most entertaining outlet will allow community to vote on the type of ‘stache prominent TOMB RAIDER® team members must cultivate throughout the month of November. Think global brand director Karl Stewart would look handsome with a handlebar? Or art director Brian Horton would look dashing with a Dalí? Visit the TOMB RAIDER Facebook page November 2-6 to cast your vote. Winning styles will be announced on November 7, and subsequent progress photos will be shared throughout the month. You can follow and support the “Dynamic Stashes” via Crystal Dynamics’s official Mo Space page, where followers can donate in the name of their favorite mustachioed member.

The gaming industry as a whole has been participating in Movember activities for years, and Crystal Dynamics has worked with Movember to centralize its efforts into one space via the “Gaming Challenge.”

“As a studio we’re always up for a laugh and light-hearted fun, especially in the name of a good cause” says global brand director Karl Stewart. “Considering a large sector of the industry has been entrenched in Movember effort for years, there seemed a perfect opportunity to join forces for both a collaborative and competitive initiative.”

Source: Square Enix Press Release

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  • http://twitter.com/theownerz Gregory Laporte

    This is a great cause and more developers should get into this 

  • http://gamerfitnation.com BlackBible

    Great article

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