Today the ESRB has released a new campaign feauturing Washington Capitals players goaltender Tomáš Vokoun (#29) and center Jeff Halpern (#15). This is a great time to start a campaign like this with the holdiday shopping season about to be in full swing. Here is the official press release from the ESRB.
“Most video games are great for kids, but there are some that aren’t,” says Vokoun, who is a father of two. “The ESRB ratings are there to help a parent make the call about which ones are appropriate for their children, and I’m proud to be helping reach parents with this important message.”
“It can be tough for parents to keep up with all the different types of media their kids are exposed to these days, but the ESRB ratings make it simple to manage the video games they play,” added Halpern. “Considering how many kids will be asking their parents for video games for the holidays, this campaign is the right message at the right time.”
The new ads are being distributed to TV and radio stations and cable networks throughout the D.C. metro area, including northern Virginia and Baltimore. They will also appear on the video display boards in the Verizon Center during a number of Capitals home games this season, and a shorter version will run on the Washington Capitals website. Ratings education brochures are also being distributed through GameStop and other retailers.
“There is no denying that video games are popular gift items for kids. And the choices for parents can be overwhelming, especially during the holidays,” says ESRB president Patricia Vance. “ESRB is committed to educating parents on using rating information when shopping for video games. The more we are able to inform parents through partnerships like this one with the Caps, not to mention the incredible support of individuals like Tomáš and Jeff, the better they’ll be able to ensure that the games they give as gifts are OK for their children to play.”
“The video game industry boasts one of the most effective ratings systems available today, and persists in actively encouraging parents to use it,” added Michael Gallagher, president and CEO of the Entertainment Software Association, the U.S. video game industry’s trade association. “We are grateful for the support of the Capitals on this informative and important campaign, and look forward to seeing the ads running at home games this season.”
Link to New PSA Campaign:http://www.graymtr.com/capitalspsa/
Source: ESRB Press Release
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