Frito-Lay And Activision Team Up for Skylanders Sidekicks Promotion
by Gregory Laporte Editor Vice President on July 13, 2012 at 12:30 AM EST

It has been recently announced that Frito-Lay and Activision have teamed up in a gaming promotion of epic proprtions. Today it was announced that Skylanders and Fans aged 13+ now can get a free Skylanders Sidekick figure, exclusively available via mail, with the purchase of specially marked Frito-Lay Multipack Classic Mix or Multipack Flavor Mix variety packs (a $2.00 shipping and handling fee per figure applies). This promotion starts July 8, 2012, and extends through Nov. 2, 2012 — with specially marked variety packs available for purchase at participating retail stores nationwide, while supplies last.

Popular with parents on the go, Frito-Lay variety packs contain some of the company’s most popular snacks in convenient 1-oz servings: Lay’s potato chips, SunChips multigrain snacks, Doritos tortilla chips, Cheetos cheese flavored snacks and Fritos corn chips. As part of the promotion, specially marked Frito-Lay Multipacks include a card insert, redeemable for one of four new exclusive Skylanders Sidekick character figures. To claim their Sidekick, fans rank their preference for each figurine using the card insert and redeem it by mail, as limited quantities of each sidekick figure are available. Consumers are encouraged to check out specially marked Frito-Lay Classic Mix and Flavor Mix variety packs for details.

Source: Frito-Lay

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