Meet Sony’s Newest Camera,The Sony SLT-A37 Camera

by Gregory Laporte Editor Vice President on August 11, 2012 at 10:36 AM EDT

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Lightweight, easy to use and packed with a variety of useful features, the new Sony SLT-A37 camera is an ideal choice for shutterbugs eager to explore the world of interchangeable lens DSLR photography.

This new camera is the latest to feature Sony’s acclaimed Translucent Mirror Technology, which delivers a potent combination of fast shooting, non-stop phase detection, autofocus, and continuous live image preview during still and full HD video (60i/24p) shooting. This innovative technology also allows the new A37 camera to grab split-second action with a burst of sharply focused images. Shots can be captured at up to seven frames per second in Tele-Zoom High Speed Shooting Mode, where the central portion of the sensor’s image is magnified by approximately 1.4x.

The camera has a precision 3-cross 15-point AF system with tracking autofocus that keeps faces and fast-moving subjects in sharp focus. From action-packed sports to spontaneous family portraits, it will ensure that all the drama and beauty of that special moment is captured.

“Delivering lightning-fast shooting speeds and autofocus plus advanced full HD video capture, our innovative Translucent Mirror Technology continues to serve as the backbone of our A-mount line of cameras,” said Mike Kahn, director of the Alpha business at Sony. “Featuring this unique technology plus a host of exciting new features and an attractive price tag, our new ?37 camera brings a whole new meaning to the term ‘entry level DSLR’.”

The 16.1 effective megapixel Exmor^® APS HD CMOS sensor inside the ?37 camera captures finely detailed, low noise stills and Full HD video. It’s teamed with the latest BIONZ^® image processor that extends sensitivity to an ISO 100-16000 range, broadening options for low-light shooting without flash. Shared with all ? A-mount cameras, SteadyShot INSIDE™ stabilization cuts the effects of camera shake by up to 4.0 stops for clearer handheld images with any A-mount lens.

The new A37 camera also features Superior Auto Mode, which intelligently recognizes a wide range of scenes and subjects and adjusts settings automatically.

Here are some of the product features:

Features Translucent Mirror Technology, which delivers a potent combination of fast shooting, non-stop phase detection autofocus and continuous live image preview during still and full HD video (60i/24p) shooting
With Tru-Finder™ electronic viewfinder, a high 1440k dot resolution, excellent contrast and 100% field of view, it matches or exceeds the abilities of many optical viewfinders
16.1 effective megapixel Exmor^® APS HD CMOS sensor inside the 37 camera captures finely detailed, low noise stills and Full HD video
The camera also features Superior Auto Mode, which intelligently recognizes a wide range of scenes and subjects and adjusts settings automatically.

The new 37 digital camera has been available since June with an 18-55mm kit zoom lens (model SEL1855) for about $600. The new SAL18135 telephoto zoom lens will be available as a stand-alone product in July for about $500, and will be offered as a kit lens with Sony A-mount cameras beginning this August at the below approximate prices:

37 camera kit with 18-135mm lens: $800
57 camera kit with 18-135mm lens: $1,000
65 camera kit with 18-135mm lens: $1,200
77 camera kit with 18-135mm lens: $1,700

The camera kits, new lens and variety of accessories will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

The camera is out now so if you want to check it out follow the link above.

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