Bleibers Rejoice: Ubisoft’s Just Dance 4 Sponsors Justin Beiber’s 2012 Believe Tour
by Amy Finn on September 17, 2012 at 04:48 PM EST

In a recent press release, Ubisoft announced their Just Dance 4 video game would be an official sponsor of Justin Beiber’s Believe Tour in North America. Also highlighted by this sponsorship is the Just Dance to Justin Sweepstakes, which will open September 28 on the Just Dance 4 Facebook page. Enter for a chance to win meet-and-greet passes to Justin’s shows throughout the U.S. and Canada. The game will be featured at each tour location through a series of videos played before Justin takes the stage.

“Ubisoft is thrilled to sponsor Justin Biebers Believe tour and give fans a chance to meet him in-person through our sweepstakes,” said Tony Key, Senior Vice President of Sales and Marketing of Ubisoft, in the press release. “Justin Bieber is one of the most popular pop artists right now and Just Dance is the most popular dance game, so sponsoring his tour and having his music in the game really is another way were bringing Just Dance fans the hottest tracks and inside access to the artists they love.”

One of Justin Beiber’s new releases, “Beauty and a Beat,” featuring Nicki Minaj, will be one of the tracks in Just Dance 4, which is set to be released on October 9 for the Wii, Kinect for Xbox, and PlayStation Move. The game will also be released on the Wii UTM system from Nintendo during launch window.

The Believe tour begins in Glendale, AZ on September 29 and runs throughout the U.S. and Canada until late January.

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