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How Energy Drink Industries Are Fooling Gamers

by on June 16, 2015
 

According to Wikipedia, an energy drink is a type of beverage containing stimulant drugs, chiefly caffeine, which is marketed as providing mental and physical stimulation. Key word: marketed. The energy drink industry markets or advertises their products to bring in the money, but do you really know what’s inside those cans?

Energy drink sales are higher than ever and have been predicted to continue rising, making the market expand towards $21 billion in sales by 2017. Energy drink companies such as Red Bull, 5-Hour Energy and Monster are becoming billionaires because they know how to manipulate their easy targets, and that includes gaming communities. “Companies say these products are safe to market and sell to children as young as 12, but the evidence says otherwise,” says Jennifer Harris, director of marketing initiatives at the Rudd Center for Food Policy and Obesity at the University of Connecticut.

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New energy drinks are also on the rise, such as G-Fuel and GungHo, along with “deaths and hospitalizations due to overconsumption of caffeine and sugar-laden beverages.” The energy drink industries are actually targeting the gaming communities with their new labels, such as Mountain Dew Game Fuel and Nintendo Power Up Energy Drink, but don’t buy into their cheap tricks. Aside from their colorful, attractive, and gamer-oriented online advertisements, they are also trying to influence you through television. A study done in 2012 results that energy drink manufacturers advertise their products primarily on TV channels that has the most adolescents in their base audience.

Energy drinks can harm your body because of the dangerous amount of caffeine consumed. It may cause short-term effects, like anxiety, irritability, and withdrawal symptoms, or cause long-term effects like chronic heart conditions. It also affects with your sleeping patterns, which may affect your brain development in the long run. Understand that feeling tired and sleepy is your body’s natural way of telling you that it needs to rest, and once you chug down an energy drink you are disrupting and masking that signal with the use of harmful chemicals. However, if you need that extra energy to game on for a little while longer there are plenty of natural, healthy, and harmless ways to get some quick energy, like as a handful of almonds!

Read on: Selling the Young on ‘Gaming Fuel’

Written by: Amairani Aleman

Edited by: Alex Miller

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