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Destiny Launches Successfully, On Track to Become Billion Dollar Franchise

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Destiny Launches

Destiny has arrived. Are you ready?

September 9 is a day that can only be remembered in one word: Destiny. That’s right! You heard it here, folks! Destiny has finally launched and with it the $500 million that Activision had invested into the game. Many people thought (myself included) that putting that much behind a franchise that had yet to prove itself was too much of a gamble.

Well, it appears that all of those concerns were for nothing, as Activision has recently announced some astounding figures for their new franchise:

“Based on extraordinary audience demand, retail and first-party orders worldwide have exceeded $500 million for Destiny,” said Bobby Kotick, CEO of Activision Blizzard. “This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world.  The success of Destiny, along with the recent introduction of Blizzard Entertainment’s Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up.”

As you can see from the above quote, it is clear that there is much of an upside to Destiny.

Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest selling day-one digital-console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision’s next billion-dollar brand.” said Eric Hirshberg, CEO of Activision Publishing.

These are some pretty big claims for a recently released game; however, Actvision is known for some pretty big titles. Franchises like Skylanders, Call of Duty, and the recently released Destiny are the breadwinners for this company. Notably, Destiny launches with a ton of exclusive content for PlayStation gamers; it will be fun to see which console version sells more copies.  

Destiny is out now for the Xbox One, Xbox 360, PlayStation 3 and PlayStation 4. Have you picked it up yet? If so, what is your favorite aspect of the game thus far?

Edited by: Avery Osborn and Kristen Sharp

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